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    Collab with Yoga Tribe NZ

    Collab with Yoga Tribe NZ

    At Just be. we are excited that our work in NZ is moving in leaps and bounds, as this month we will be joining forces with NZ based brand Yoga Tribe, at Wanderlust 108 in Auckland. On April 29 festival goers will take part in a 5k run or walk, yoga classes, and meditation, as well as boogie along to DJ sets and indulge in some tasty food as they browse through the festivals stalls. We will be running one such stall as a collaboration, Just Be X Yoga Tribe, selling ethical and organic yoga mats, merchandise and activewear, and spreading the good vibes.
    We can’t wait to team up with our new soul siblings at Yoga Tribe, who are a leading NZ supplier of sustainable yoga and wellbeing products and services. They are strong believers in collectively working towards a state of mindfulness over materialism, and the importance of environmentalism. We think this partnership is meant to be.



    We’re big believers in the incredible power of rallying together with shared intention.

    After last years success with the Wanderlust Festival in Threadbow, NSW, we’re thrilled to be heading to Wanderlust in Lake Taupo, NZ, from the 2nd to the 5th of February. Once there our stall will work in collaboration with the alternative eco health brand, Lily Earth. Lily Earth is local to NZ and we’re honoured to work in harmony with this ethical company.

    Just be. Apparel also has high hopes for the 2017 International Yoga Festival next month. The festival, which will take place on Kawai Purapura’s beautiful 19-acre native bush on the outskirts of Auckland, is a full weekend of yoga and wellness immersion for all ages.

    Yoga teachers will assemble from around the world to create a space where we can experience yoga as an evolutionary way of life, as ecstatic aliveness, as a radical freedom.

    Run by a team of dedicated volunteers, the festival will hold over 100 yoga, music, dance performances and classes, as well as activities for the kids. The uplifting, world-class teachers play their part in to coaching you through various workshops and activities that will open your heart, so you feel a constant support and guidance, making the festival a great weekend for beginners and practiced yogi’s alike.

    Just be. Apparel will be holding a stall over the entire weekend, aiming to educate festival goers on the importance of ethical shopping and natural, earth friendly materials. We can’t wait!

    If we’ve peaked your interest in Wanderlust take a look at  OR if you’re interested in the International Yoga Festival take a look at


    Good vibes and intentions were on everyones radar at the Heart Your Body Day Retreat at Matisse Beach Club on the 7th of January.
    Founder, Jason Pachol brought Just be.Apparel along for the unforgettable day, which featured a presentation by Body Confidence Expert Dr. Katherine, food for thought from Rawpublic and yoga practice guided by the Heart Your Body duo. The day was filled with expert advice on how to live a healthy holistic life, as well as affirmations to motivate and instill a just be. mind set. Pachol says ‘I was ecstatic to see the amount of people embracing and contributing to a community which aims to support and nurture one another to be both physical and mindful every day.’
    Heart Your Body’s next event will be held on the 11th of February, from 5.30pm - 7.30pm at Scarborough Amphitheater. It’s a FREE yoga and affirmation class, so there really isn’t a reason not to come down and give yourself the gift of feeling good.
    Take a look at for more details.

    Fashion Show Success at St.Monica's

    At just be. apparel we’re passionate about the future of fashion, particularly when it involves local creatives. So naturally, we were thrilled by an invitation to showcase our clothing at St.Monica’s College in Epping, for their Year 9 Slow Fashion Show.
    The fashion exhibition which kicked off on October 24 and ran for a week, featured a range of local eco-friendly and sustainable brands including, Just be. apparel, Positive Pants, Etiko and Nae footwear, and Fairteesi t-shirts.
    St.Monica’s Social Justice Co-ordinator, Fadi Elbarbars’ high hopes for the event were met, “This is a small-scale and humble event.  But it is one that I really hope will open up our students’ minds to the impact of their choices as consumers and the amazing work and products that local organisations create”.
    During the week, at least 300 students were led through the exhibition by the Year 9 Be More Social Justice Group, where they watched segments of The True Cost and read about the important work done and charitable causes supported by the featured brands.

    Sustainable eco-friendly brands we love..


    Byron based label SLINK11 has burst onto the scene and our radar, thanks to founder and Social Media Influencer, Pia MuehlenbeckPia has an instagram following of 1.3 million, an enviable lifestyle and killer style.. but she's also passionate about the preservation of our planet.

    Purchase any of the performance active women's wear SLINKII has to offer and you will be supporting their partnership with One Tree Planted, a wicked organisation with the goal to reforest our entire planet.

    Much like us here at Just be apparel, SLINKII aims to inspire global health and wellness by promoting an active lifestyle and a balanced mind.



    Free Spirit is our favourite brand for beach chic and coastal chill vibes. Their surf & yoga products are inspired by the ocean and life's simple pleasures. 

    What's even more awesome is all Free Spirit t-shirts and cards are printed in Sydney, Australia, so when you purchase their products you're supporting an entire local production chain which has been rated among the highest in the industry. Their packaging, including swing tags and carry bags are made from recycled card and paper too.

    On the same wave length as us here at Just be apparel, they want to inspire a healthy mind set, and are working in support of OneWave is all it takes, an organisation raising awareness for mental health. Buy a Free Spirit t-shirt and $2 of your purchase will go directly to OneWave.